Pakistan Cables Limited is the oldest and one of the largest premier wire and cable manufacturers in Pakistan. Founded in 1953, it is the only wire and cable company listed on the Pakistan Stock Exchange (PSX) . The company manufactures over 6,000 SKUs, ranging from domestic general wiring to high-capacity industrial cables and overhead conductors.
With such a rich legacy and a diverse workforce, effective internal communication is key. Pakistan Cables had an existing newsletter called “Newswire” – but it needed a fresh, creative, and engaging makeover to truly connect with its employees.
Client Requirements
The client required a complete revamp of the Newswire newsletter – transforming it from a plain, text-heavy document into a visually appealing and engaging publication.
Key requirements included:
- A creative, modern layout that encourages employees to read
- Bilingual content – English and Urdu sections to cater to all employees
- Pictorial storytelling – more images, infographics, and visual elements
- Highlighting achievements – of both departments and individual employees
The goal was to create a newsletter that employees would look forward to reading – not just skim through.
Challenges
The primary challenge was that the existing Newswire layout was boring and text-heavy, which discouraged employees from reading it. The newsletter lacked visual appeal, making it feel like a chore rather than an engaging read.
To overcome this, we took a strategic and creative approach:
- Bilingual Design – English & Urdu Sections
We divided the newsletter into two distinct parts – one entirely in English and the other in Urdu. This ensured that employees across all levels could read and connect with the content in their preferred language, significantly increasing readership.
- Creative Pictorial Content
We transformed the newsletter by incorporating:
- High-quality images and graphics
- Infographics to present data and achievements visually
- Side-by-side content placement for better readability
- Clean, modern layouts with ample white space
- Highlighting Achievements
We dedicated prominent sections to celebrate departmental and individual employee achievements – creating a sense of pride and motivation among the workforce. This also made the newsletter more personal and relatable.
- Placement & Flow
We carefully structured the placement of content – ensuring that stories, announcements, and achievements flowed smoothly. Visual breaks, color coding, and section dividers made navigation easy and enjoyable.
Result
The result was a revitalized, visually stunning, and bilingual Newswire that not only looked professional but also engaged employees across all levels – making internal communication at Pakistan Cables more effective and appreciated than ever before.
